Marketing & Brand Strategy
About
Arts marketing that understands the artform.
I am a communications and marketing strategist specialising in the performing arts with a background that spans digital campaign management, Meta advertising, content strategy, community outreach, and website development.
What makes my work different is the perspective I bring to it. As a professional opera singer, I understand arts audiences, arts organisations, and the artistic process from the inside. I know what moves people to buy a ticket, what builds genuine community around a company, and what it takes to position a performing arts brand with integrity and impact.
I work with opera companies, classical music presenters, and touring artists across Australia: managing everything from day-to-day social media to national multi-city campaigns. If you need someone who can run your digital presence, build your audience, and do it with a genuine understanding of the work — let’s talk.
Social media · Meta advertising · WordPress/Divi
Strategy, content calendars, campaign management and digital reporting for arts organisations
Campaign strategy · Content creation · Brand voice
End-to-end marketing support for opera and performing arts companies
Social media management · Meta traffic campaigns · Community outreach
National touring campaigns across multiple cities including audience development, cold outreach and paid social
Workshop & Handbook — in development
Digital presence for opera singers
Skills & Platforms
Meta Ads Manager
Planable
WordPress / Divi
Content calendars
Digital board reporting
Email marketing
Campaign strategy
Brand voice development
Arts marketing
Community outreach
Copywriting & editing
Audience development